Callicarpa americana, commonly known as American Beautyberry, is a deciduous shrub native to the open woodlands, forest edges, and pine flatwoods of the southeastern United States. It typically grows to a height of 3-5 feet (1-1.5 meters) and a similar width, with a loose and open form. The shrub is known for its striking clusters of glossy, bright purple berries that persist into winter and are a significant food source for birds. The small, lavender-pink flowers bloom in the leaf axils in late spring to summer and are less showy than the berries. The bark is thin and flaky, adding subtle texture to the plant’s appearance.

American Beautyberry is valued for its wildlife appeal and ornamental berries, which can also be used to make jellies and wine. It is commonly used in native plant gardens, as a specimen in landscape designs, and for naturalized areas. This shrub is adaptable to a range of soil types, prefers moist but well-drained soil, and thrives in full sun to part shade. It is relatively low maintenance but benefits from annual pruning to encourage denser foliage. Propagation is versatile, including cuttings, seed sowing, and natural seed dispersal by wildlife. While generally pest-free, it can occasionally suffer from leaf spot or powdery mildew.CC BY-SA 4.0